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Rainer Zitelmann

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    • »I am the Greatest!«
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Contents

Introduction
The Geniuses of Self-Marketing
4
1.  Albert Einstein
  The Man Who Stuck His Tongue Out at the World
25
2.  Andy Warhol
  From a Soup Can to Global Fame
35
3.  Karl Lagerfeld
  Me, Myself and I
45
4.  Stephen Hawking
  Master of the Universe
54
5.  Muhammad Ali
  I Am the Greatest!
67
6.  Donald Trump
  Trophy Real Estate, Trophy Women, Trophy Presidency
79
7.  Arnold Schwarzenegger
  Bodybuilder, Actor, Politician – The Three Careers of a PR Genius
92
8.  Oprah Winfrey
  The American Dream Come to Life
104
9.  Steve Jobs
  The Entrepreneur as Artist, Rebel and Guru
116
10.  Madonna
  I Won’t be Happy until I’m as Famous as God!
128
11.  Princess Diana
  Queen of Hearts
139
12.  Kim Kardashian West
  Famous for Being Famous
150
References
160
Bibliography
175
Index of Persons
179
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