Rainer Zitelmann

Beliefs such as “quality prevails on its own” or “modesty is a virtue” are among the biggest obstacles to success. No matter whether you are an employee, an entrepreneur or a freelancer: until you learn to market yourself, you‘ll never realize your full potential for success.

At a time when self-marketing is becoming increasingly important, this book uncovers the methods successful figures, past and present and from the most diverse walks of life, used to turn themselves into distinctive brands and attract worldwide attention.

The eight men and four women profiled here could not be more different – from Albert Einstein, born in 1879, to Kim Kardashian, born 101 years later. Their lives and careers were different, but one thing unites them all: they were geniuses of self-marketing. Now you too can learn valuable lessons from Karl Lagerfeld, Muhammad Ali, Oprah Winfrey, Andy Warhol, Steve Jobs, Madonna, Princess Diana, Stephen Hawking, Arnold Schwarzenegger and Donald Trump.